Benefits and Challenges of CATI Survey Research
Computer Assisted Telephone Interviewing,’ or CATI, stands for ‘Computer Assisted Telephone Interviewing.’ It’s a type of study in which an interviewer reads a questionnaire on a computer screen before inputting the responses of the participants as they go. The major benefit of CATI research would be its accuracy, as the software analyses patterns automatically and offers the best possible results for your survey. CATI research programmers, on the other hand, will automatically log all responses for subsequent use, reducing the need for employees to waste time transferring data from paper to digital copies. CATI research is very essential for conducting global research because respondents that do not have access to a computer but do have access to a phone can be contacted from anywhere in the world. Despite this, CATI can be detrimental to a promotion in some ways, as you must usually avoid discussing some important subjects over the phone, making it difficult to cate...